Saturday, May 10, 2014

Visual Manipulation in Women's advertising



This is always a hot topic. You often hear people talking or writing about how harmful edited photos of women in ads are because it gives girls, women, men and boys an unrealistic, unobtainable beauty marker. I believe it is important to discuss when Photoshop is appropriate for advertising, and when it becomes harmful.

So this..



http://timenewsfeed.files.wordpress.com/2012/02/imageretouch.jpg?w=480&h=320&crop=1

Is harmful in that it makes the woman look younger, takes away some distinguishing features, like her dimples and completely removes her under eye bags (which every person has to some extent). It is also edited for better lighting and color, which I believe makes sense because after all, it is an advertisement, and needs to look professional and well done. Perhaps instead of manipulating bodies on the computer, editors can use lighting, color (And the actual product) to sell, not perfect people

This...



https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwgU7cNpIn98yvNwpLfO_B987KiAInXmhRMqq7-c9rnYqE4RHyW68nIiShC_7CXWp2X87GwR0uJYxJaUM_l-0DuTKS4LP1I7-cM-x4Ol4sb-2pKpbRqwB_wlnpfpuyD_Pc_TjnvoRKrKfN/s1600/Essay+2.jpg

Is harmful because the woman on the right and the woman on the left are two completely different people. The woman on the right does not exist, she is not a real person and can never be. Even if the woman on the left lost weight, she would not look like that. But people only see the edited image and assume that it is a photograph of a real person, and woman say, "if i lost 10 pounds I could look like that". I believe it is equally as harmful to use larger models and edit them into skinny ones as it is to hire unrealistically skinny models in the first place.

Unfortunately, most magazines are not changing their photoshopping practices, so lawmakers are trying to change it for them 



However, we do see some companies like Aerie and Dove taking small (some would argue very small) strides in the right direction.

Tuesday, May 6, 2014

Instructions on Tinkercad

Getting started in 3D digital design may sound daunting, but there are many programs out there that are simple and fun to use. In this blog, I'll be showing you how to create a very basic cat form from geometrical objects in the program, Tinkercad. Keep on mind that these instructions only cover the basics of the program, and can be expanded-on to explore other aspects of 3D rendering.

1.Making the head: Chose the circle form from the right hand toolbar. Place the shape approximately in the middle of the grid. By dragging the black "up arrow", raise the circle 25 mm. While pressing the shift key, make the sphere 30mm in diameter. 



2. Making the body: Using the left click on the mouse, drag the screen 90º counterclockwise. Chose the cylinder form and place it on the grid behind the sphere.  Click and hold the grey arrow, turn the cylinder counterclockwise 90º.  Using the black arrow above the cylinder, raise the object at approximately the same height, or so the bottom of the sphere aligns with the bottom edge of the cylinder.  Lengthen the cylinder to 30m, while pressing the shift key, click on and drag the white boxes at the bottom and widen the diameter of the cylinder to 25 mm.  Place the cylinder against the sphere so they just touch. To make sure they are aligned, look at the shadows underneath to see if they matched up. You may also use left click and drag to switch your perspective to make sure they are touching and lined up.  Chose the half sphere shape.  Use the grey rotate arrow to turn the form so that flat side is facing the flat side of the cylinder. Use the black arrow to raise the half sphere up to the cylinder and adjust it to fit the size of the cylinder. 

 

3. Making the legs: Select another cylinder form, place it on the grid below the larger cylinder.  using the white boxes on the sides of the cylinder, reduce diameter to 9mm.  Use the white box on the top, to raise the cylinder to meet the top of the cylinder. Repeat step above three more times so you have four cylinders. Arrange the four cylinders under the half sphere and large cylinder to create legs.




4. Making the Tail: Select the paraboloid tool Turn the paraboloid 90º using the grey arrow tool. Using the white squares reduce the diameter of the paraboloid to 4mm.  Use the black arrow to raise the narrow parabloid to the end and middle of the half spher. Adjust the length of the paraboloid to whatever length you would like the tail.  



5. Making a face:  Select the cone tool.  Reduce the cone size to 6 mm in diameter and 7mm tall using the white boxes.  Rotate the cone 25º and use the black arrow to raise the cone to the top of the large sphere. Adjust so the cone sits nicly on the sphere.  Repeat last step and place other cone opposite the first cone on the sphere.  Select the half sphere tool. Reduce the diameter of the half sphere using the white boxes to 9mm and lower the height to 4 mm. 
Using the grey arrow, rotate the sphere 90º.   Use the black arrow to raise the half sphere to the middle of the big sphere and rotate the halph sphere 12 degrees so the half sphere is tilting down. Fit it snugly to the leger sphere.  Select the torus thick form. Reduce the diameter to 2mm and a height of 2mm. On the upper right, under “Inspector”, click on hole. Using the black arrow key, raise the torus thick form and move it ¾ of the way up the large sphere, on the right side. Place the torus thick halfway in the large sphere so that it creates a hole. Select another torus thick and repeat these same steps but place the torus on the left side of the sphere. 

Here is my finished cat. Depending on your preferences and variations, your cat may look slightly different. 



Helpful Hint: It is much easier to see what you are doing if you move around the grid a lot. Switch the angle and how close you are to the objects, you will find that object are easier to adjust from closer up.


Wednesday, April 30, 2014

Gender Remixing

While researching visual remixes, I stumbled upon a website that combines the visuals and audio of toy commercials targeted at girls and commercials targeted at boys. The result shows how ridiculous gender difference is within the toy industry. Commercials aimed at males had masculine, loud voice-overs and girl commercials used high pitched, bubbly voices. Male visuals are dark, with sharp shapes and various shades of blue, while female visuals were almost all pink and filled with smiles. I know this sounds too stereotypical, but you have to go on the site to see just how ridiculous these commercials are.








Visual remix artist and "pop culture hacker", Jonathan Macintosh created the website in 2010 and 2011 to inform and entertain people of all ages of how traditional gender roles are being exploited and reinforced by corporations.























 



Moving Forward: 
Check out these sweetish Toys R Us ads!






I sincerely appreciate Mr. Macintosh's efforts to exploit the exploiters by using their ads against them in a campaign to free gender stereotypes. He also places the remixing capabilities in the hands of the public so they can better understand the power of visuals, audio and media in general.







Tuesday, April 29, 2014

Image Manipulation in Mass Media


After reading Photoshop Semiotics: Research in the Age of Digital Manipulation by Michael Emme and Anna Kirova, I did some research about digital editing within news articles. I think it is important to understand that image manipulation can be used in sources that reach thousands, even millions of people. Images that exaggerated or that don't tell the entire story can have an impact on how we perceive events. 

I found two stories that document how altered images that depicted violence created a public uproar. 

The first image was a photo of fighting in Lebanon. It was poorly manipulated by freelance photographer, Adnan Hajj and published in a Reuters news article. Hajj used the Photoshop cloning tool to make the smoke from burning buildings seem darker, larger and more intense. He also Photoshopped another image with an Israeli Jet fighter dropping three flares (the original photo only showed one flare)



The other image was printed in the New York Daily News paper and depicted an image of Boston bombing victims. One of the victims legs was doctored to cover up her wounded leg. Many people believed that this undermined the severity of the event by not showing hurt victims, while others suggested that the newspaper should not have chosen that image if they felt they had to "fix" it. The papers spokes-person, Ken Frydman stated that the New York Daily News chose to edit the photo out of respect for the victims and their families.



I personally feel like the first image was intentionally altered to promote a certain viewpoint about Israeli- Lebanon conflict, where the Boston Marathon image recorded events accurately. I believe that the New York Daily News had far better intentions than the photographer from Reuters. 


Monday, April 21, 2014

Media Education

Media Education is becoming increasingly popular in elementary and high schools across the country. According to a 2010 report from the National Educational Statistics, there is one computer with internet access for every three children.


BUT, an article in the Huffington post brings our attention to the fact that not all public schools are receiving the same technological benefits as others, and the technology gap between schools is growing. Bronzeville school in the Chicago public school system has fallen behind other schools in it's district in the number of computers offered within the school. In addition, the computers are not updated, and they do not run well. Students in the area come from low income households and therefore do not have adequate computer access at home either. The school noticed that it's students are struggling with tasks like typing and saving due to their lack of computer access.



This inaccessibility to technology is not random. According to a 2013 government census on technology usage,  Black and Hispanic populations fall far being White and Asian populations in terms of both technology use and access. Low income households also suffer. Because certain populations within the US are so obviously disadvantaged in terms of media engagement and education, the cycle of poverty and discrimination will continue unless action is taken to give all our students the same opportunities.


Wednesday, April 16, 2014

Digital Storytelling

Digital Storytelling



 Digital storytelling is the composition of personal stories into a digital format. The video, audio, and graphics are found or recorded and combined using hardware and software. The compiled result is then shared using forms of web distribution like youtube and podcasts (or offline as compact discs).

Click here to learn more

Digital storytelling is gaining ground in education because it's a great tool for teachers to use to grab students attention and interest.



Digital Story Lesson Plan

Examples:






Tuesday, April 15, 2014

Media Literacy


The Media Literacy Project is an organization and a business that aims to teach Americans how to interpret the vast array of media that surrounds us on a daily basis. 


Their main focus is media justice for underrepresented groups. You can hire employees to teach media literacy in the classroom or buy educational material ranging from $5 to $390, however their online information and resources are protected by created commons so others may share and remix the material as long as the original publishers are credited, the remixed material must be licensed under creative commons, and there must be no commercial gain in the process. 




The project also claims to receive no funding from media corporations.