While researching visual remixes, I stumbled upon a website that combines the visuals and audio of toy commercials targeted at girls and commercials targeted at boys. The result shows how ridiculous gender difference is within the toy industry. Commercials aimed at males had masculine, loud voice-overs and girl commercials used high pitched, bubbly voices. Male visuals are dark, with sharp shapes and various shades of blue, while female visuals were almost all pink and filled with smiles. I know this sounds too stereotypical, but you have to go on the site to see just how ridiculous these commercials are.
Visual remix artist and "pop culture hacker", Jonathan Macintosh created the website in 2010 and 2011 to inform and entertain people of all ages of how traditional gender roles are being exploited and reinforced by corporations.
Moving Forward:
Check out these sweetish Toys R Us ads!
I sincerely appreciate Mr. Macintosh's efforts to exploit the exploiters by using their ads against them in a campaign to free gender stereotypes. He also places the remixing capabilities in the hands of the public so they can better understand the power of visuals, audio and media in general.
Visual remix artist and "pop culture hacker", Jonathan Macintosh created the website in 2010 and 2011 to inform and entertain people of all ages of how traditional gender roles are being exploited and reinforced by corporations.
Moving Forward:
Check out these sweetish Toys R Us ads!
I sincerely appreciate Mr. Macintosh's efforts to exploit the exploiters by using their ads against them in a campaign to free gender stereotypes. He also places the remixing capabilities in the hands of the public so they can better understand the power of visuals, audio and media in general.
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